AKA the Book Mechanic. I’m a ‘Top 1,000’ Medium writer (and a regular writer), artist, designer, pro-marketer, fourth-generation woodworker, tattooer, reader of things, Eagle Scout, one-time marathon runner, holder of two black belts, husband, father, brother, son, friend, tinkerer, thinker-er, scatterbrain, and creator.
My business card should come on a…
How to finish the creative project you start. If you want to build momentum with your creative work, you’ve go to ship. The big project, that big idea, the game-changing/innovating idea doesn’t exist until you ship.
Yet, shipping is the hardest thing you’ll ever do.
Creatives underestimate the power of…
Hey,
If you struggle to write content that converts readers to email subscribers (or buys), this story is for you. Inside I break down the simple writing system used by one of the most-famous copywriters in the world. If it worked for him, this model might work for you too.
It’s time to get more from your best work.
It’s one thing to get your latest piece of content opened. It’s another to keep your reader’s attention long-enough to convince her to take action.
In your service,
August Birch (AKA the Book Mechanic)
Gary Halbert is one of the most-famous and most-successful copywriters who ever lived. …
If you are just starting your creative practice make sure you’ve got an evergreen idea. There are too many businesses started on the back of a trend. Problem is, once the trend is over so are you. …
If you want readers to buy your work you must remind them. I keep reading stories from writers who think marketing and promotion is some evil activity designed to part good people from the hard-earned cash.
Marketing is only shady if you are a shady marketer.
If you are an…
Hey,
Humans are funny creatures. We say a lot of things we don’t mean. There’s a lot of blustering and puffery. Posturing and self-patting. But it’s important NOT to listen to what your customers say. Don’t pay attention to their words. Not too much. Instead, pay attention to this.
We think we’re logical creatures, but we’re not.
We think we’re in control of our decisions on a cerebral level, but we’re not.
Check out that story and I’ll show you the one metric that matters when developing your next offer. The rest of the blustering can be mostly be ignored.
In your service,
August Birch (AKA the Book Mechanic)
Writing is a tough business. There’s a long delay between the time you begin the book and the day it’s done. Books have massive competition. And books have a price cap. No matter what’s inside a book (with rare exception) the reader sees a product that stops under twenty bucks.
…
Medium writers: You’re not the customer. You’re the Product. It’s an important distinction to make. When you create content for someone else’s platform you are the product. The free labor. The non-employed employee that makes the site work.
This is a careful dance.
The platform provides the readers (the customers)…
Indie Writer | Top 1,000 Medium Writer | Growth Strategies for Creators | Free, Tribe 1K Email Masterclass: bookmechanicmedia.com/your-first-1000-subscribers/
