Are You Creating ‘Platypus Content’ and Jeopardizing Your Business?

How to create content that scales your solo practice

Photo by Birmingham Museums Trust on Unsplash

I got this term from a YouTube genius names Ed Lawrence. He coined the term ‘Platypus Channel’ for YouTubers who create a bunch of different videos on different topics, effectively ruining the power of audience-building.

The platypus, is like five animals in one. It’s not really a single creature. It’s kind of a mess of a bunch of stuff, and looks really confusing.

If you haven’t gone all-in on your niche, there’s a good chance you’re running a platypus operation too.

When you don’t serve a single niche you lose the power of building a brand around one idea. You need to own an idea for your creative practice, or it gets damn-near-impossible to build an audience that scales.

If you create a piece of content that attracts one type of person here, then another type of person here, pretty soon you’ve got a list of people that have nothing to do with each other.

• This makes it hard to build offers to serve them (because there’s no them to serve).
• This makes it hard to write emails to serve them (because there’s no them to serve).
• This makes it hard to ask questions and get…