Don’t give all your best work away on someone else’s platform. Instead, ask readers to step inside your walled garden for the good stuff. Share your best work in you email content.

Use your public, social content as the primary vehicle to grow your email list, instead of encouraging your readers to stay on the social platform.

We are free employees of social platforms — creating endless content with little or no compensation. This is your best work. It’s best not to give it away by throwing it into the wind, just so your favorite platform can keep it.

We’re waiting for you.

— August Birch

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