Every Path Works: You’re Only Missing This One Component
How to make your one-person business thrive
As a solo creator it’s easy to get distracted by the latest shiny trend. As content marketers we’re supposed to showcase what’s new in our own world.
New and fresh gets more views.
Our brains are hard-wired to follow the new and fresh. Problem is, we fall into that trap with our own path. We feel stuck a lot. And when we feel stuck we chase what’s new, dropping our current path for the latest trend.
Then, next month there’s another new trend… then another.
The dirty, little secret is: Every path works. But the key ingredient is TIME and consistency. You’ve got to show-up on a regular basis along the path you chose.
You’ve got to show-up for years, not days or months.
The people who show you the easy way out aren’t sharing the whole picture. They don’t share the 15 years of fumbles and learning before they finally ‘discovered’ the easy way that got them overnight success.
And the more you repeat the shiny object chase the longer your timeline will be. Every path works. Every platform works. What doesn’t work is laziness. What doesn’t work is giving up on the third day because your feelings got hurt, or the world didn’t live up to your expectations.
Nothing is fair.
And we don’t deserve any of this.
You’ve got to engineer your success in your business by following one path until you make it work. Now, of course not every idea you try will be a success. But choose a single business model until your customers prove it’s worthy of their time (or not).
Don’t quit the race before you tie your shoes. So many of us do this. That new, shiny thing looks so good, because new is fun and old is tough. But it’s the current path we’ve got to focus on. Keep walking the way you’re headed before you start chasing squirrels.
And if you’re struggling to find a good path for your solo practice (especially if you’re an introvert), I’ve got an entire plan for you. You don’t have to speak to a single customer or schedule a live call 👇👇👇
The Only Quiet Business Model for Solo Introverts
As an introverted solo creator you need to play a different game from the frameworks you see on social media.
You don’t need a giant audience, money-wasting ads, or live sales calls to build a thriving solo business you can scale as big as you wish.
What you need is clarity: one flagship offer, one buyer avatar, and a quiet system that sells for you 24/7/365.
That’s what the One Offer. One Buyer. system is all about (and it’s FREE).
This is a new way of working.
One Offer. One Buyer. is the exact framework I use to run my one-person business in 110+ countries (from my pocket). With zero employees, I never have to speak to customers, and I have more time for what matters most.
👉 Grab your free copy of the One Offer. One Buyer. system right here.
August Birch is blue-collar marketing mentor for introverted solo creators. As a marketing expert with 25+ years of experience, August runs an international publishing business, with customers in 110+ different countries (and he does most of the work from his pocket). August helps solo creators build a one-offer business you can scale as big as they wish.
When he’s not writing or thinking about writing, August spends time with his beautiful wife and handsome son, builds stuff with his bare hands, carries a pocket knife, and shaves his head with a safety razor.
