How to serve your customer avatar- As writers scramble to get as many views as possible, new writers tend to cast as wide a net as possible. The problem with wide nets is they make your value decrease.

The more specific the avatar you serve, the higher the price you can charge for your best work. This means, the deeper your niche, not only will you keep your customers longer, but you’ll also earn a lot more doing work that fulfills you.

Imagine your avatar as one person. Know everything about that person. From every angle. Build new products and services to serve this one person, remove their pain, and overcome their biggest…