I Completely Flailed-Around With My Business Until I Found This Map
The design is simple, but it takes real work…
As a creator, it’s easy to get distracted by the latest new and shiny tactic. If you have a one-person business there is no shortage of people willing to give you advice (including me).
I flailed-around for years, chasing one shiny idea and the next.
The problem is, there is no one-size-fits-all strategy for solo business owners. Most of the strategies are extrovert-based. But the owner’s personality matters a lot.
If you’re an introvert and you want to start (or restart) a one-person business, this quiet business model might be perfect for you: One offer for one buyer.
You have a group of people you serve (a specific avatar).
And you want what’s best for these customers. When they do well you do well. But if you’re an introvert, it’s hard to chase the common guru wisdom. The gurus will tell you to host live calls every week, that you must speak to customers on the phone, and if you want to sell higher-ticket offers, you’ve got to have a 15-minute discovery call with each person.
This old model is terrible for introverts.
We want to help people, but we can’t be our best on live calls. Instead, you can use text-based coaching as part of your flagship offer.
And instead of chasing multiple customer types for dozens of different offers, you only need one flagship offer and everything feeds into it.
- Your lead magnet
- Your low-ticket offers
- Your workshops
- Your content
- Your emails
… everything feeds the flagship.
This particular one-person business model is perfect for introverts, because you can offer done-with-you assistance in your flagship offer (which commands a higher price) without the need for live calls or ever speaking to customers.
As introverts, we spend a lot of time in our heads. We need time to formulate our responses. And live calls are not only anxiety-inducing, but they don’t always bring out our best answers, because we don’t have the space to think.
How do you offer a done-with-you offer without ever speaking to customers? Through text-based coaching (email, apps, direct messages). Not only is this method of connection great for introverted creators, but your introvert customers prefer it too.
When you adopt a one offer business for one customer avatar, you also get your time back. Instead of splintering your attention across multiple offers, you get the benefit of singular focus. And a singular marketing strategy.
You know this one customer inside and out. And you build a single-solution flagship offer that solves a big pain point along this persons transformational journey. The customers feel seen and you have more time for what matters most.
- No more live calls.
- No more shiny object chasing.
- No more splintered attention.
…just one offer for one buyer.
And if you’re struggling to find a good path for your solo practice (especially if you’re an introvert), I’ve got an entire plan for you. You don’t have to speak to a single customer or schedule a live call 👇👇👇
The Only Quiet Business Model for Solo Introverts
As an introverted solo creator you need to play a different game from the frameworks you see on social media.
You don’t need a giant audience, money-wasting ads, or live sales calls to build a thriving solo business you can scale as big as you wish.
What you need is clarity: one flagship offer, one buyer avatar, and a quiet system that sells for you 24/7/365.
That’s what the One Offer. One Buyer. system is all about (and it’s FREE).
This is a new way of working.
One Offer. One Buyer. is the exact framework I use to run my one-person business in 110+ countries (from my pocket). With zero employees, I never have to speak to customers, and I have more time for what matters most.
👉 Grab your free copy of the One Offer. One Buyer. system right here.
August Birch is blue-collar marketing mentor for introverted solo creators. As a marketing expert with 25+ years of experience, August runs an international publishing business, with customers in 110+ different countries (and he does most of the work from his pocket). August helps solo creators build a one-offer business you can scale as big as they wish.
When he’s not writing or thinking about writing, August spends time with his beautiful wife and handsome son, builds stuff with his bare hands, carries a pocket knife, and shaves his head with a safety razor.
