Jason — yeah, it’s a razor’s edge for sure. And I can’t say I’ve got it figured out. Some days I’m half-sweaty from working feverishly on Medium. Then I know it’s time to “break the wrist and walk away” as they say in Napoleon Dynamite.
You’ve got it when you mentioned strategy.
I think if you’ve got a strategic use for a platform, instead of its use for you, then it’s easy to put the work into perspective and not become obsessed with stats and thumbs.