One Common, Sinister Word You Must Cut From Your Writing TODAY

August Birch
4 min readAug 28, 2018

Save your readers’ valuable time by writing content that moves

Remove this hidden word from your writing

Whether you write commercial fiction or non-fiction, we’re not in the book selling business, we’re in the time-buying business. Authors purchase their reader’s time in exchange for consuming the book. Time is the great equalizer. We can’t buy more. Everyone gets 24 hours, unless they die in the middle of the day.

Before I tell you the word, I’ll explain why I’m so passionate about its removal. First, it’s not this one word. This is about writing tighter overall. There are other words and I’ll cover them later.

When we write tighter we give the reader the same story she may get with the long-winded version, but you saved her time. When we write tighter, the work becomes pure. There’s no filler or fluff to make the book thicker. I am appalled with how many big-name commercial authors whose editors allow them to drone-on for dozens of pages, with exposition that could be stated in three sentences.

I realize this is not a popular opinion.

However, I write the way I like to read. I’ve got a TBR (to be read) pile the height of my house. I give the author ten minutes to grab my attention, no matter the genre. Whether it’s a fiction or non-fiction story, if you don’t sink the hook in…

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August Birch
August Birch

Written by August Birch

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100

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