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Stop Posting on Social Media: Use This Marketing Strategy Instead

For solo creators who want to grow their business…

4 min readApr 25, 2025
Photo by Kristina Tripkovic on Unsplash

You’ve been trained as a free employee for too long. Each day you wake up, check your phone, and create some content on a platform where YOU are the product.

It’s time to change the content game.

You deserve more from your hard work. Instead of posting on social, use this strategy instead…

Create your own articles and content. At the bottom of each piece of content, invite the reader to join your email list. Every piece of content you create becomes a hard-working employee that never gets tired.

Each piece of content stretches to the corners of the internet, growing your email list while you sleep.

OK, I’ve got this email list. What do I do with it?

Send frequent emails to the people you serve. Send them valuable, entertaining content, so they keep coming back tomorrow. Make sure you have some kind of offer in every email you send.

Here’s how I write emails in about 20 minutes. I developed what’s called the BSEC framework…

BSEC:

Bang- Like every good action movie, every good email should start with a bang (a hook that…

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August Birch
August Birch

Written by August Birch

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100

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