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Stop Writing Emails: Use This Sales Strategy Instead
How to grow your solo creative practice without trying…
As a solo creator, you’ve heard the old say 1,000 times. “You need a list.” “If you don’t have a list you don’t have a business.” “If you don’t have a list you’re a jerk.” OK, maybe not that last one…
But once you get that list, then what?
Most creators start jam-cramming their readers’ inboxes with hundreds of words of self-promotion, me-me-me, and ‘buy my stuff!’
These emails are awful and hard to choke-down.
After a first reading it’s unlikely we’ll open your next email.
In fact, stop sending ‘emails’ altogether.
Instead, have a conversation. Now, the delivery vehicle happens to be email, but you could have the same conversation if the person stood before you.
Part of a good conversation is to stop focusing on yourself and focus on the person across from you.
- What does she want?
- What keeps her awake at night?
- What transformation does she seek (from where she is now to where she wants to be)?
- What does she stand for?
- What doesn’t she want in her life?
