The Indie Writer’s Marketing Guide for Authors Who Hate Marketing

August Birch
6 min readFeb 21, 2019

How to sell more books without being sleazy, deceitful, or pushy

The Indie Writer’s Marketing Guide for Authors Who Hate Marketing

I’m and indie. You’re an indie. We all want to sell more of our stuff, but we’ve got this little voice in the back of our heads saying, “Hey, leave the sales pitch for the other guys. We’ve got integrity. We let our work speak for us.”

I get it. I’ve heard the same voice.

But what if I told you there was a way to market your work without marketing and to sell your work without selling? Would you be interested? There is. And whether you like it or not, I’ll show you a way to sell a lot more books (and other products) without feeling like Hank from Hank’s House of Used Cars, on late night television.

As indies we’ve got to tell readers about our work or it won’t sell.

There’s no way around the marketing. We can’t push books into an empty room and shout, “I’m here!” Our readers have more choices than ever and the number of readers isn’t growing compared to their number of reading options.

How do we sell without selling and market without marketing?

The answer is easier than you think. It takes a ton of work up-front, but there’s a way to sell your books mostly on autopilot, giving you more time to write, while not feeling sleazy about your sales efforts.

Ready? Let’s do this.

What is marketing?

Marketing is the systematic process where a seller of goods or services aligns themselves with a potential buyer interested in said goods or services. That’s it. There are a thousand ways to arrange this alignment.

You can push your message — interrupting your audience — like television and Facebook ads.

Or you can use pull marketing, which is the model I prefer. This is the better model for writer. With pull marketing you draw your audience towards you. You bring them under your wing by providing them…

August Birch

Indie Writer | Top 1,000 Medium Writer | Growth Strategies for Creators | Free, Tribe 1K Email Masterclass: