The Way Successful Indie Authors Thrive in Today’s Noisy Book World
How to build an author’s platform that lasts through fads and trends
I’ll never forget how much time I spent building my first social media following. I was hooked. Hours a day. I’d check my stats and pick-up my phone hundreds of times per day, constantly updating my content — all to receive hearts or thumbs-up from scrolling followers who rarely read the content they engaged with.
We’re trained to be mindless consumers of social content.
Unfortunately, many authors believe this is the only way to build a platform. You’d think Facebook ads are the only place to sell books, and everything else is a waste of time.
There’s a better way.
When you build an email list you control the process. Your readers become friends, not some social commodity. You don’t have to worry about building following of millions of people to scale your publishing business.
Authors with a list of a few thousand people can make a full-time income with their writing.
Email isn’t magic. It’s a one-on-one conversation between you and the reader. In the era of ‘marketing is dead,’ and ‘email is dead,’ email is thriving. Once you’ve acquired a reader you’ve got a captive audience. Not in a creepy way, but with email there are no other ‘hey look at me’ social posts to compete with.
The reader opens your email and makes a decision. Take action or not.
We need a compelling, consistent way to reach our readers. Everyone starts with zero subscribers. But if you start today, you platform will be larger by the end of the week.
I invite you to build your reader’s list. You’ll be thankful you had. Social platforms will come and go. Just look at Facebook. I barely know anyone who uses it regularly anymore, yet ad rates increase all the time.
Tap the link below to join the Tribe 1K indie author email masterclass.
August Birch (aka The Book Mechanic) is both a fiction and non-fiction author from Michigan, USA. Self-proclaimed the guardian of writers and creators, August teaches indie authors how to write books that sell and how to sell more of those books once they’re written. When he’s not writing or thinking about writing August carries a pocket knife and shaves his head with a safety razor.