This Stupid, Little Solo Business Model Will Make a Ton of Money

All you need is one offer for one buyer…

Photo by Eduardo Soares on Unsplash

As introverted solo creators we get stuck on the hamster wheel a lot. We want to build more products for the people we serve, but we we’re not big fans of showing-up live, on camera.

So we make all these quick, tiny offers. So we never run out of things to sell. Because new and shiny is more fun to create.

But this hamster wheel is exhausting. And frankly, we don’t finish more of the stuff we start. Plus, creators can’t be in multiple offers at once. You fracture your attention.

Instead, try the one offer business model.

You have a flagship offer that requires no live interaction with customers, but you can still charge a premium. Then, you fracture pieces and components of this flagship offer to create smaller low-ticket products that build your waitlist for the big offer.

Then, you carefully open and close the doors to small cohorts of people — first-movers from your waitlist. When all the spots are full, no one else is allowed in.

This way, you’ve got this steady stream of new leads for your flagship offer, with a high-demand to fill the seats. The only way off the waitlist is to uy the flagship product, so some…